Abertis always looks after the safety of everyone on the roads. In 2018, they wanted to run a campaign to show the world some of the practices they do to make travel on their highways safer.
With the release dates that had been set, we didn’t have time to shoot. So we used archival material from all the countries where Abertis has a subsidiary and created a speech to unify all the images.
Not all images had the same quality or style, but after a thorough search and color corrections, we got a piece with face and eyes with very few external resource images. We integrated the key concepts as motion graphics over the images during the speech.