L’agència de comunicació Folch va realitzar una campanya per Lacoste on, per promocionar les seves sabates feien un esdeveniment creatiu en col·laboració amb Albert Riera Galceran, on un grup de participants dissenyaven el que volia dir per ells Barcelona a partir de tota mena de materials.
Nosaltres ens vam encarregar de dirigir, rodar i editar la peça promocional que aniria a les xarxes i, a continuació la podeu veure:
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