In 2020, many companies had to close due to the COVID-19 crisis. The Ajuntament de Barcelona offered aid to companies that wanted to transform themselves to adapt to the new reality. One of those that did it was the Imprenta Baltasar, the oldest printing house in Cataunya.
Barcelona City Council commissioned Folch Studio with an advertising campaign to promote the measure. And its producer White Horse commissioned us to make the piece.
